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Experiential Retail:

Explore how experiential retail goes beyond driving foot traffic to create lasting memories and personal connections, reinforcing brand loyalty and boosting revenue.

Food and Beverage Overlay:

Discover how integrating food and beverage options within retail spaces increases dwell times and drives sales.

Retail Tech Revolution:

Learn about the retail tech revolution and its opportunities for enhancing convenience, efficiency, and personalization within retail offerings.

Entertainment as an Anchor:

Understand the shift towards entertainment options as viable alternatives to traditional anchors, driving foot traffic and fostering community engagement.

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Updated March 21, 2024
Originally published July 29, 2020

Updated March 21, 2024
Originally published September 18, 2020

One of the questions continuing to face developers, planners, and architects is how to respond to the profound impact of the COVID-19 pandemic on urban design and planning. With the potential need for social distancing again in the future and the widespread adoption of remote work, the design of public spaces and urban environments has undergone significant transformation over the last several years.

Updated March 21, 2024
Originally published May 21, 2021

Working from home was already a growing trend, but the COVID-19 pandemic accelerated its adoption. In some industries, the success of remote work during the pandemic has reshaped attitudes toward traditional office environments, leading to significant changes in multifamily housing design. While remote work offers flexibility, post-COVID developments like Salesforce’s shift back to hybrid schedules for most employees highlight the evolving nature of work arrangements. As more individuals opt for permanent or hybrid work-from-home setups, the design of multifamily housing must adapt to meet the needs of residents who now live and work (at least part-time) in the same space.

In today’s ever-evolving world of senior living options, many seniors are seeking housing arrangements that balance privacy and independence with a sense of community.

As a society, we are living longer, and we wish to do so more or less independently, without the need for in-house nurses or other help. Assisted living facilities are increasingly viewed as something to be avoided by today’s aging Boomers. As pointed out by the National Investment Center for Seniors Housing & Care, they “aren’t looking for the care-based housing model that they may have experienced vicariously through their parents. Baby boomers want choice, independence, and a place tailored to their preferences.

At the same time, older people are lonely. Over 40 percent of seniors regularly experience loneliness, according to a study conducted by the University of California, San Francisco. And loneliness has a real impact on health and longevity. The CDC calls social isolation an important social determinant of health, and social isolation is associated with about a 50% percent increased risk of dementia, a 29% increased risk of heart disease, and a 32% increased risk of stroke.1

So how can architects and developers balance the desire to age independently while mitigating the real dangers of the loneliness and isolation that can come from doing so?

Enter senior cottages: pocket neighborhoods designed to meet the needs of seniors who desire both independence and social connections. In this article, we will explore the significance of social connections for seniors’ overall well-being and highlight how senior cottage developments foster a vibrant sense of community.

The Need for Social Connections in Senior Living:

Social interactions and connections play a crucial role in maintaining physical, mental and emotional well-being. Research has shown that seniors who have robust social networks experience improved cognitive function, reduced risk of depression, and better overall health. Therefore, nurturing social connections is vital for seniors to thrive.

The Benefits of Senior Cottage Developments:

Senior cottage developments offer a refreshing alternative for independent seniors seeking a balance between privacy and community. These thoughtfully designed neighborhoods feature courtyards, greenspaces, trails, lounges, and other gathering spots that promote social interactions. The duplex, triplex, and quadplex units within senior cottages provide the freedom and autonomy that many seniors desire, allowing them to maintain their independence while being part of a close-knit community.

These communities can also be more affordable housing options for seniors. With a strategic development plan, senior cottages can be cheaper than both assisted living and the maintenance costs associated with owning a large home.

Creating a Sense of Community:

The design and layout of senior cottage developments must be intentionally crafted to foster social connections among residents. By incorporating communal spaces and amenities, such as community centers, gardens, and activity rooms, these developments encourage interaction and engagement. Residents can participate in planned activities, shared meals, and interest-based clubs, creating opportunities to build relationships and connect with like-minded individuals.

Tips for Nurturing Social Connections in Senior Cottages:

For seniors living in independent cottage-style housing, there are numerous ways to nurture social connections within the community. Developments should feature spaces for regular community gatherings, such as potluck dinners or game nights, where residents can come together and forge meaningful relationships. Participating in group activities, such as exercise classes or book clubs, provides opportunities to meet new people with shared interests.

In the realm of senior housing, the importance of social connections cannot be overstated. For a growing number of seniors, choosing a housing option that combines privacy with a vibrant sense of community is essential. Senior cottage developments provide the perfect balance, offering spaces designed for social interactions while respecting residents’ desire for autonomy. By embracing the opportunities for connection and actively engaging in the community, seniors in cottage-style housing can experience enhanced well-being, meaningful relationships, and a rich and fulfilling independent lifestyle.

Written by JHP’s Carl Malcolm.

This article was originally published in NAIOP’s Spring 2023 issue.