Monica Miranda, Principal and Hospitality Studio Lead at JHP, was invited to speak on a panel at the ILC (Independent Lodging Congress) Chicago INDIEConfab. The discussion, titled “Art & Design: The Blueprint for a Successful Hotel,” explored the crucial role of design plays in hospitality.
Monica likened the architect’s leadership role to that of an orchestra conductor: all players must be in the pit, playing from the same score. The conductor advocates for both the consultant and ownership teams, ensuring everyone is aligned from the outset and telling a unified story. This collaborative, story-driven approach creates the greatest value for the hotelier and ownership team.
Here’s a quick highlight from her panel discussion:
